Rio Roses An Empowering Choice, To Strengthen Your Ability To Succeed

A Specialist is a qualified, experienced authority in a limited area of expertise.

Equiflor, The Rose Specialist, focuses on roses, expressed by the Rio Roses brand. This effort enables us to be a qualified and experienced rose authority. Equiflor is totally dedicated to increasing U.S. floral consumption by providing a longer-lasting, better value through Rio Roses®, the first nationally recognized brand of fresh cut flowers.

To meet our mission of being the leading supplier of superior quality roses requires that we limit our selection to only those best-selling varieties. This focus on quality instead of quantity allows us to exercise the management, supervision and expertise required to provide your Equiflor Power Partner and your flower business with rose varieties that are consistently available. These varieties must meet our stringent requirements for bloom size, stem and foliage quality, ideal flower development, maximum value, controlled freshness and product longevity.

When you ask your Equiflor Power Partner for Rio Roses you can be assured that you are providing your customers with the finest quality. Quality you can guarantee with confidence.