With Valentine’s Day approaching, it’s important that wholesalers recognize their value in the market. This article published by WF&FSA reinforces the top reasons to buy from wholesale florists. Use these as features and benefits of buying from you as you sell throughout the holidays.

Top Reasons to Buy from Wholesale Florists

Based on a blind, non-biased national survey of independent retail florists, wholesalers represent the best value for the money - and their value comes in many forms – satisfaction, reliability, accuracy, responsiveness, expertise and much more.

1. Overall Satisfaction. Retail florists rated wholesale florists significantly higher in overall satisfaction than farm direct, importers, and wire service floral sources across all florist sales groups and regions of the US.

2. Reliability. Wholesale florists perform best. They are dependable. They stand behind their promises. Wholesalers were voted the most reliable source of supply in a nationwide survey of retail florists.

3. Accuracy. Wholesale florists provide accurate order fulfillment and on-time delivery.

4. Responsiveness. Retail florists ranked wholesalers the highest out of all suppliers when it comes to responsiveness. When you need help your wholesaler is there.

5. Expert Knowledge. Wholesalers have knowledge and expertise about the products they sell. Retailers voted them superior in product knowledge against all other cut flower sources.

6. Cut-Flower Quality. Wholesalers deliver high quality flowers. Most retail florists ranked the quality of flowers from wholesalers higher than farm direct, importers and wire service programs.

7. Relationship. Most retailers have a long-term business relationship with their wholesaler. When you call your wholesaler, they know who you areand what your special needs are.

8. Easy to Order. Retail florists ranked wholesalers, by far, the easiest source from which to order product.

9. Convenience. Wholesalers are located relatively near their retail customers. The wholesalers' method of delivery is convenient and lead time in ordering product can be short.

10. Selection. Wholesalers offer a wide assortment of cut flower varieties and basic everyday floral supplies.

11. Cost Effective. Wholesale florists provide cost-effective, store-door delivery in quantities that retailers need and can use without waste.

Source: WFFSA.org

Can You Spare Some Change?

Put more money in the meter...

We are living in a world where change is the rule, not the exception. How does it feel? Are you adapting or are you resisting?
 
For most people, change is uncomfortable. But one thing is certain, we are approaching warp speed when it comes to change, and there doesn't seem to be any sign that things are going to let up. So how are you planning on dealing with all of these changes?

I have seen too many individuals and businesses that refused to recognize the inevitability of the new global market place, and their companies and personal lives have paid the price for their denial.

I suggest you start by being aware. Let go of the denial and the deflection. Accept that change is going to take place and acknowledge that you have a choice whether or not to participate.

In order for you to effect change, you must first be willing to change.

What was the last book that you read? I just finished reading, "What Would Google Do?", by Jeff Jarvis. Wow, talk about major paradigm shifts. Yes, you can teach an old dog new tricks.

What was the last seminar that you attended? What new circles of influence have you created in your life, both professionally and personally? There are volumes of exciting books and seminars that are embracing the changing global economy, and there are experts available to guide you through the clutter and help you learn and educate others. I suggest you take advantage of the resources that are available at the click of a keyboard (just another example of the changes that are taking place).