Mission and Core Competence

Founded in 1986, Equiflor Corporation is a U.S. privately owned and managed fresh flower grower, importer, distributor and marketer of Roses, Carnations and Specialty Flowers from the major growing regions of the world. From our state-of-the-art distribution center close to the Miami International Airport, we distribute our nationally branded fresh cut flowers via a network of wholesale flower distributors across the U.S. and Canada.

EQUIFLOR'S MISSION:

• To develop and manage talent.
• To apply that talent throughout the world.
• For the benefit of consumers.
• To do so in partnership.
• To do so with profit.

OUR GOALS ARE:

• To consistently provide consumers with fresh cut flowers of exceptional quality.
• To be the preferred provider of branded fresh cut flowers and marketing services to floral distributors.
• To grow and maintain companies of such excellence that they provide the most stimulating career opportunities for talented professionals in all disciplines.
• To provide those professionals with rewards and incentives which encourage a sense of ownership.
• To enhance share owner value.

CORE COMPETENCE:

Rio Roses is the first nationally recognized consumer brand of fresh roses. By partnering our resources with progressive, professional wholesale and retail florists, we seek to provide end-consumers with a significantly improved value proposition for their fresh cut flower buying dollar.

• We employ the most talented professionals in the floral industry
• We consistently grow the highest quality flowers in the world
• We adhere to the most stringent grading and packaging standards
• We provide exceptional industry specific training and educational services
• We produce in-house Marketing and Sales support materials for our distributors
• We develop profitable sales for our wholesale and retail distributors
• We are committed to social responsibility and charitable contributions