R. Victor Giorgini

President & CEO

Raul Marrero

Senior Vice President, Sales and Product Development

Partner and Senior Vice President of Sales and Marketing since 1991. I moved to Miami from Chicago, IL in 1977 on a basketball scholarship but somehow ended up in the flower business. Eleven years with Southern Rainbow offered me the opportunity to learn flowers from a grower’s perspective. Joining the team at Equiflor is like being part of a family working together on a common mission. Our Power Partnership Program is creating brand awareness that drives buying decisions, increases regular weekly order sales and customer loyalty while improving associate morale. A wise man named Tony helped us understand the secret in recruiting the best talent, continuous training and personal development, motivate a positive environment and always strive for excellence. He was right. All aboard, the train is leaving the station.